I design and execute multi-channel campaigns that blend creative storytelling with data-driven optimization.
My work has generated measurable results like $5.8M in real estate sales across digital and traditional channels.
Best-performing Facebook and Instagram campaigns reached 15,000+ accounts with the best ad having CPC of $0.39.
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Creative Storytelling - I create campaigns that connect emotionally to build a bridge between the brand and the human connection people crave.
Data-Driven Execution - To improve, you must track inputs and outputs. Every campaign is meticulously tracked by selecting KPI's we can control on the input side as well as tracking the outcomes. Then further testing allows for more optimization.
Systematic Growth - Rome wasn't built in a day. Your marketing machine won't be either. Which is why creating systems, processes, and automations is critical.
Design and execute multi-channel campaigns that deliver measurable growth and brand impact.
Print & Local Campaigns | Social Media Management | Branding
Craft compelling stories and assets tailored to engage audiences and drive conversions.
Copywriting | Content Creation | SEO
Implement automated workflows to nurture leads and maximize retention.
Follow Up Systems | Automations
Track, analyze, and optimize campaign performance to ensure data-driven decisions.
Funnel Optimization | Analytics | A/B Testing
Manage and optimize paid social campaigns for maximum reach and ROI.
Facebook | Instagram | TikTok | YouTube
Develop targeted email strategies that convert prospects and retain clients.
Email | Text | Lead Nurture Funnels
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Essential info on skills, results, and tools.
I've experimented with SEO, Google Ads, print marketing, and cold outreach and know the basics there. But the channels I've had the best results and the most volume is social media (both paid and organic on Facebook, Instagram, YouTube, and TikTok) and email marketing (newsletters, follow up campaigns, and nurture sequences).
Tracking both inputs and outcomes is critical. It's easy to get sucked into tracking only outcomes but especially with channels like organic social media content, the amount of content you are putting out has a huge impact on how well your paid ads convert because there is more trust associated with your brand from free content so the paid content hits harder.
So with the outcome in mind, you pick KPIs that can show both inputs and outputs. For example, in organic content, the goal is to get high amounts of watch time to build massive amounts of trust with the audience so when they do see a paid ad, they are more likely to believe you. But you can't only track watch time, you also need to track how many pieces of content are created, what cadence of posting gets the highest watch time on a weekly basis, how many views each piece is getting, and when people are scrolling off the videos so you know how to improve the content further.
$5.8M sales, increased YouTube Shorts views by 121% in 2025, increased TikTok engagement by 510% within 6 months, increased Instagram views by 207% within 90 days, social media ads that reached 15,000+ accounts with CPC between $0.39-$1.25, launched event venue building marketing strategy from scratch.
Skilled with MailChimp, Salesforce, Google Analytics, Meta Ads Manager, FollowUpBoss, MoxiWorks, Carrot, ClickFunnels, Canva, ChatGPT, and Zapier.
Ready to discuss your next project?
For job opportunities or collaborations, reach out below.
See me on Facebook, Instagram, LinkedIn, or YouTube. Use whatever platform you prefer.
